Wellby, Powered by JSC FCU Announces New President & Chief Executive Officer

Wellby, Powered by JSC FCU, is pleased to announce the selection of Martyn Pell as the credit union’s new President & Chief Executive Officer.

“We are excited to have Marty take on the role of President & CEO,” said Deborah Acosta Conder, Board Chair. “Marty is an experienced financial services industry executive with more than 20 years of success in high-profile leadership roles. Marty is extraordinarily qualified to lead us on our continuing journey of exceptional member experience, growth, and new opportunities for the credit union and our members.”

Marty has served as the Senior Vice President and Chief Lending Officer at Coastal Federal Credit Union since 2016 and was previously the President and Executive Vice President, Administration at First Community Bank in High Point, North Carolina. Marty also served as the Senior Vice President of Finance and Chief Financial Officer at First Community Bank / Greenpoint Insurance Group in High Point, North Carolina. ​ Marty has more than 28 years of experience in the financial services industry and has held various executive-level positions throughout his career. At Coastal FCU, he was instrumental in leading, managing, and directing the $4.8 billion gross/ $2.8 billion net consumer, residential mortgage, and member business lending programs.

“Marty’s strategies, in alignment with the Board’s vision, will continue Wellby’s legacy of growth and exceptional member service. His vision, drive, and innovative ideas will continue to serve the financial needs of our membership,” said Conder. “The Board is looking forward to our exciting future under Marty’s leadership.”

“I also sincerely thank Christie Jordan for serving as the Interim President & CEO for the past several months. ​ Christie’s leadership, energy, and dedication saw us through a major transitional period, and we are overwhelmingly grateful to her,” added Conder.