Newsweek Names Wellby Financial Among America’s Best Regional Banks and Credit Unions for the Third Consecutive Year
Recognition reflects strong credit union leadership, governance and shared commitment to helping people prosper
HOUSTON (Jan. 13, 2026) – For the third consecutive year, Wellby Financial has been recognized on Newsweek’s America’s Best Regional Banks and Credit Unions list, reflecting sustained national recognition for performance, service and trust.
The recognition reflects the leadership of president & CEO Marty Pell, the guidance of Wellby’s Board of Directors and the collective efforts of the credit union’s executive leadership team to continually raise standards across the organization. Together, they have prioritized strengthening the Wellby member experience, reinforcing a culture of accountability and ensuring the credit union consistently delivers on its purpose to help people prosper.
That leadership focus is reflected in measurable improvements in member experience and trust, including:
- Member satisfaction, as measured by relationship Net Promoter Score (NPS), an industry standard that gauges member loyalty and likelihood to recommend, has increased by more than 100 points in five years, reflecting sustained gains in member trust.
- In 2025, nearly 90% of member transactional surveys across in-branch, phone, and digital experiences received satisfaction ratings of nine or higher on a ten-point scale, with nearly 80% earning a ten.
- In 2025, nearly 80% of members responding to transactional surveys said they would recommend Wellby to others.
- In 2025, nearly 80% of Wellby’s reviews earned five-star ratings across Facebook, Google My Business, Yelp, the Google Play Store, and the Apple App Store - reinforced by countless member stories reflecting real-life financial progress and impact.
“Being recognized as a Newsweek best regional credit union for a third year matters because it strongly reflects the experience we strive to provide our members every day,” said Marty Pell, president & CEO of Wellby Financial. "It’s the result of a team that works hard behind the scenes to do right by our member-owners, and it reinforces our responsibility to keep listening, improving and earning their trust.”
Wellby’s team members play a vital role in delivering consistent, high-quality experiences wherever and however members choose to engage. Their shared commitment to service excellence ensures members receive not only strong financial products and services, but also the guidance and confidence needed to make informed financial decisions.
“Helping people prosper means walking alongside our members and our community at every stage of their financial journey,” said Pell. “Our role is to be a trusted guide, providing the right tools, resources, and support to help people build lasting financial strength, not just for today, but for their families and generations to come.”
Newsweek’s annual rankings, conducted in partnership with Plant-A Insights Group, evaluate thousands of regional banks and credit unions nationwide using a comprehensive methodology that includes consumer surveys, financial health indicators, digital and social sentiment analysis and independent third-party research.
This third consecutive recognition signals sustained performance rather than a moment in time and reflects Wellby’s continued focus on delivering meaningful value and trusted financial guidance to its members.
Learn more about Wellby Financial and its commitment to helping people prosper at wellbyfinancial.com.