May 22, 2026 – HOUSTON: As Wellby Financial celebrates 65 years of helping Houstonians build financial well-being, the credit union is launching a new campaign with Houston Rockets guard Reed Sheppard to highlight the value of everyday banking done differently.
Sheppard will serve as a brand ambassador for Wellby Financial, appearing in a campaign that promotes Wellby Secure Spending, the credit union’s free, high-yield checking account with premium member benefits. The campaign brings a lighthearted approach to everyday banking while connecting the consistency that drives success on the court to the financial habits that help people build strong futures.
In the campaign, Sheppard stops by Wellby Financial to check out the benefits of membership and quickly finds plenty of reasons to stay. The creative concept reinforces the value of Wellby Secure Spending, including the opportunity to earn up to 4.50% APY* on qualifying balances, pay no monthly service fees, get paid up to two days early with Early Payday, grow savings through Save the Change, access Zelle®, monitor credit health with Credit Score Tracker, secure identity and finances with IDProtect, receive cell phone protection, and access overdraft protection options.
\n Reed's Favorite Checking\nThe collaboration aligns with Wellby’s broader presence in the Houston sports community, including its role as the Official Credit Union of the Houston Rockets, while remaining a separate ambassador partnership focused on financial well-being. It also reflects the credit union’s continued investment in creating meaningful value for members while expanding awareness across Greater Houston.
“Wellby was founded to help people move forward financially, and that purpose continues to guide how we serve members today,” said Marty Pell, President and CEO of Wellby Financial. “Reed represents humility, a team-first mindset and a personal pursuit of excellence that leads to long-term success. This campaign gives us a fun, memorable way to highlight a checking account designed to give members more value from everyday banking.”
Sheppard, selected in the first round of the 2024 NBA Draft following a standout career at the University of Kentucky, is recognized for his strong fundamentals, work ethic, and commitment to continuous improvement. Those qualities align with Wellby’s focus on helping members take thoughtful, consistent steps toward financial well-being.
“Success does not happen all at once. It comes from showing up, doing the work, and staying consistent,” said Reed Sheppard. “That is something I believe in on and off the court, and it is why this partnership with Wellby feels like a natural fit. When I learned about the benefits Wellby offers, I understood why people would want to stick around.”
The campaign is airing across digital, social, and local television placements throughout Greater Houston. Through the campaign, Wellby aims to make financial well-being feel more approachable by showing how small, consistent actions, paired with the right financial products and support, can lead to long-term progress.
Originally founded to serve employees and families of NASA’s Johnson Space Center, Wellby Financial has grown into one of Greater Houston’s leading member-owned financial institutions. Today, Wellby helps 127,000 members move forward on their unique financial journeys through products, resources, and experiences designed to help them build, grow, and thrive.
To learn more, visit wellbyfinancial.com/checking/secure-checking and follow @wellbyfinancial on social media platforms for updates.
*APY = Annual Percentage Yield
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